Immersive Social Voting Experience

Challenge

The People’s Choice Awards 2012 promise to be the biggest yet, and a Facebook and Twitter strategy was needed to ensure success in social.

Solution

A massive interactive experience was developed to be social by design, and heavily leverages the Facebook Platform and social graph. Users’ interests are surfaced immediately for voting, a sweepstakes layer incentivizes users at the chance to win tickets to the show, and one lucky user will be the Fan Award and get flown to the show to accept an award on the red carpet!

Results

In the first 48 hours, the Facebook experience surpassed 1 million votes, and is on it’s way to crushing the 1.5 million vote watermark from 2010. Get out and vote for your favorites in Movies, TV, and Music today!